Basmati Rice Market in Europe is Expected to Reach $615 Million by 2023

Europe Basmati Rice Market was valued at $491 million in 2016 is expected to reach $615 million by 2023, at a CAGR of 3.2% from 2017 to 2023. Basmati is a long grain aromatic rice grown traditionally in the Indian subcontinent. This extra-long slender grain becomes twice its original size upon cooking, possessing soft and fluffy characteristics. Basmati rice is distinctive among other aromatic long grain varieties of rice, which possess superior aroma, delicious taste, and distinct flavor. India and Pakistan are the major growers and exporters of this rice. It is a significant part of Indian and Pakistan cuisines and is also used in Arab, Persian, and Middle Eastern cuisine. The major varieties of this rice include Basmati 217, Basmati 386, Basmati 370, Pusa Basmati-1, Ranbir Basmati, Basmati 198, and DP Basmati.

 

Basmati rice is specifically recognized for its unique aroma, distinctive cooking properties, and two to three times more expensive than other long grain rice. It is slender & extra-long grain, which gets longer at least twice of its original size upon cooking. Basmati rice is distinctive among other aromatic long grain varieties of rice, which possess superior aroma, delicious taste, and distinct flavor. It is highly utilized as a part of Indian and Pakistan cuisines and is also used in Persian, Arab, and Middle East cuisine.

 

The demand for specialty rice, such as Basmati rice, is rapidly growing in Europe with the increase in rice consumption. Iran was the leading importer of Indian basmati rice; however, recently in 2016, Iran has imposed a ban and price cap on the import, owing to which Indian exporters are focusing on other markets. It provides price benefits to several European countries to boost the basmati rice market in Europe.

 

The Indian variety is the leading type segment in Europe basmati rice market. India is the chief producer and exporter of basmati rice, which accounts for around 70% of the global basmati rice production. The Indian varieties of basmati rice that are approved for export to Europe are Basmati 370, Taraori Basmati, Basmati 386, Basmati 217, Pusa Basmati, Ranbir Basmati, and Super Basmati.